Project · 2018
Danfoss
For the Danfoss stand at MCE 2018, we designed and coordinated an immersive digital experience, awarded best stand at the show.
A system spanning around 500 m² of LED walls, interactive technology and proximity marketing integrated video content, physical interactions with panels and lights, synchronisation across 15 LED walls and product information.
ClientDanfoss
Period2018
AreaGestione progetto digital
PartnerBusiness network (Renoster.net)
The context
The Danfoss stand at MCE 2018 required a coordinated system combining visual communication, product information and digital and physical interactions across an area of around 500 m². The experience was awarded best stand at the show.
The intervention
MightyPixel provided IT consulting, coordination and video-content production, designing the software for stand interactions and synchronised storytelling. The system connected fifteen LED walls, panels, lights, interactive technology, proximity marketing and an application dedicated to product information.
Project elements
- Content synchronisation across 15 LED walls
- Software for physical and digital interactions, panels, lights and proximity marketing
- IT consulting, video production and product-information application
Technologies and platforms
- Video-synchronization software
- Exhibition stand
- 15 LED walls
- Product-information app
- Monitor panels and lights
Local demo
Demo videos
Videos are played directly from this website. The player provides play, pause, seeking, volume control and fullscreen viewing.