Project · 2017
Lamborghini
For the Lamborghini Urus Première, we designed touchscreen software that lets visitors explore the range through multimedia content and several levels of detail.
Created in 2017, the system is still in use and updated in Lamborghini museums: a project designed to outlast its launch event.
ClientLamborghini
Period2017
AreaDigital Interactions
PartnerBusiness network (Renoster.net)
The context
The 2017 Lamborghini Urus Première needed a tool able to present the vehicle range at different levels of detail while keeping images, videos and technical material within one experience designed to outlast the launch event.
The intervention
MightyPixel developed touchscreen software dedicated to presenting the models. Navigation moves from an overview to detailed content and provides direct access to multimedia files. Created for the première, the system is still in use and updated in Lamborghini museums.
Project elements
- Touchscreen software developed for the Urus Première
- Multi-level presentation of the vehicle range
- System still used and updated in Lamborghini museums
Technologies and platforms
- Touchscreen interaction
- Touchscreen device
Local demo
Demo videos
Videos are played directly from this website. The player provides play, pause, seeking, volume control and fullscreen viewing.