Project · 2018>2026
ADIDAS
From 2018 to 2026, the work with ADIDAS included in-store digital interactions such as #Deerupt with an LED wall, Kinect, Unity, real-time 3D rendering and an 80-inch virtual mirror with a QR flow.
We also supplied LED walls and touchscreen monitors with proprietary software for content synchronisation across stores.
ClientADIDAS
Period2018>2026
AreaDigital Interactions Retail
PartnerZampediverse
The context
The work with ADIDAS between 2018 and 2026 included distinct retail experiences: an installation for the 2018 #Deerupt campaign, a virtual mirror for exploring and sharing products and the supply of coordinated digital systems for stores.
The intervention
For #Deerupt, MightyPixel connected Kinect, Unity, real-time 3D rendering and a 3 × 2.5 metre LED wall. For the virtual mirror, it developed a vertically installed 80-inch capacitive touchscreen with product avatars and a QR flow for downloading the selection to a smartphone and sharing it on social media. The collaboration also included LED walls and touchscreen monitors with proprietary software synchronising content across stores.
Project elements
- Kinect and Unity experience with real-time 3D rendering
- 80-inch virtual mirror with QR, download and social sharing
- LED walls and touchscreens with proprietary multi-store synchronisation software
Technologies and platforms
- Kinect
- UNITY
- Real-time 3D rendering
- QR Code
- Proprietary content-sync software
- Interactive LED wall experiences
- Touchscreen monitors in store
- LED walls and sync software for retail content
Local demo
Demo videos
Videos are played directly from this website. The player provides play, pause, seeking, volume control and fullscreen viewing.