Project · 2017
Alfa Romeo
For Alfa Romeo’s Stelvio World Première, we developed presentation and virtual-reality applications, pre-installed on 36 tablets and 36 smartphones with Google Cardboard for invited journalists.
The project took vehicle discovery beyond the physical event space with a ready-to-use immersive experience that was consistent across every device.
ClientAlfa Romeo
Period2017
AreaAppplicazione
PartnerBusiness network (Renoster.net)
The context
The Alfa Romeo Stelvio Quadrifoglio world première in the United Arab Emirates required digital tools helping journalists understand the vehicle before the road test.
The intervention
MightyPixel created a presentation app deployed on 36 tablets and a Google Cardboard VR experience installed on a further 36 smartphones. The two tools provided in-depth content and an initial immersive view of the interior before the test drive.
Project elements
- Presentation application on 36 tablets
- Google Cardboard VR experience on 36 smartphones
- Content supporting journalists before the road test
Technologies and platforms
- Virtual reality
- Google Cardboard
- 36 tablets for invited journalists
- 36 smartphones with Google Cardboard
Local demo
Demo videos
Videos are played directly from this website. The player provides play, pause, seeking, volume control and fullscreen viewing.