Project · MightyPixel
Barilla
For Barilla’s 125th anniversary, we handled online communications around the short film, in collaboration with Baricco.
The work brought together digital PR, press-office activities, monitoring and online-conversation management, giving this important anniversary an editorial and digital presence to match.
ClientBarilla
The context
For Barilla’s 125th anniversary, the short film directed by Wim Wenders from a text by Alessandro Baricco required digital activity supporting communication to communities and opinion leaders.
The intervention
MightyPixel managed digital PR across Italian communities and relevant opinion leaders, together with specialist press-office activity. The work included online monitoring and handling flames, spam and negative content connected to the campaign.
Project elements
- Digital PR for communities and opinion leaders
- Specialist press-office support
- Online monitoring and management of critical situations
Technologies and platforms
- Web and Italian online communities