Project · MightyPixel
Veuve Clicquot
An E-PR campaign for Veuve Clicquot, from analysing online conversations through teasing, branding and activation.
We handled the thematic microsite, monitoring and sensitive situations, maintaining a digital presence consistent with the brand’s positioning.
ClientVeuve Clicquot
The context
Veuve Clicquot’s ten-month E-PR campaign aimed to develop a digital presence consistent with the positioning of the brand and its merchandise line through a multi-stage programme.
The intervention
MightyPixel worked from the initial analysis of products, popularity, feedback and Google ranking through unbranded teasing and branding phases. The project included a themed microsite, operational monitoring, crisis management and a final global report.
Project elements
- Analysis of online presence and conversations
- Coordinated teasing and branding phases
- Microsite, monitoring and final report
Technologies and platforms
- Web
- Thematic microsite